February 5th, 2020

Helen Adams Realty Launches New Agent Tech Platform

Charlotte, North Carolina – February 5, 2020 Announced today at a company meeting, Helen Adams Realty has signed on to launch a new technology platform for its 215 agents. RealScout, a powerful portal that empowers both brokers and clients, offers the next step forward in online home search. 


The platform will equip the firm’s agents to work with their clients through a variety of innovative features that foster collaboration and client engagement. 


“Our primary goal is to help our agents form stronger relationships with their clients,” said Jeff Adams, President at Helen Adams Realty. “Investing in best-in-class technology that improves the customer experience is a key way to achieve that goal and we’re excited to spearhead the launch of this platform in the Charlotte area.”


Adams added that clients using the platform will find that a user-friendly interface is at the forefront, allowing users to search for homes in ways that are far and above the current technology available to the public. RealScout offers a one-stop-shop for enhanced home search, real-time updates, property alerts, and messaging between clients and agents. This synchrony is positioned to make home search easier and more seamless than ever.


“Many real estate technology companies have tried to replace the role of the real estate agent, but RealScout is built around the exact opposite philosophy,” said RealScout Co-Founder and President Andrew Flachner. “Everything we do at RealScout is based on the belief that agents’ local neighborhood knowledge and residential real estate transaction expertise, augmented with the right technology, provide clients the best advantage when making the most important financial decision of their lives. Jeff and his team immediately understood the value RealScout could bring to their organization, and we’re excited to help Helen Adams Realty build upon its success through our solution’s innovative features.”


The rollout of the platform will take place this month. By March 10th, all 215 agents in the firm’s 4 offices will have access to the platform and able to invite their clients to take advantage of its client-centric offerings.


Helen Adams, a sixth generation Charlottean, founded her residential real estate company in Charlotte in 1975. Her legacy to the company was her commitment to the highest level of personal service, unmatched area knowledge, exceptional real estate expertise, and unwavering ethical standards. Second and third generation family members, led by Jeff Adams, continue to successfully operate four offices serving the Charlotte area’s finest neighborhoods with a stalwart commitment to perfecting their craft.