Comprehensive market research studies to assess current conditions, absorption rates, current and future competition, resales, target buyer profiles and demographics.
Consultation on product mix, building style and layout, pricing, interior features and finishes, amenities, model and sales center design.
Consultation on effective advertising strategy, target audience, public and media relations to maximize development exposure and ROI.
Area market analysis of schools, retail shopping, proposed highways and improvements to determine all factors that could affect salability of a builder's community.
Identify land opportunities and assist with land acquisition and purchase.
Assist with hiring of: sales team, architect, land planner, advertising firm and attorney.
Professionally trained and licensed, Quality Service Certified Sales Managers, Sales Team and model attendants.
Model will be staffed seven days a week.
Promotion of development to Realtors, local schools and area employment facilities.
Weekly sales meetings and traffic reports.
Quarterly market analysis for each subdivision.
Traffic and market analysis forms.
Advertising & Promotion
Detailed, Pre-Marketing and Post-Launch Marketing plans.
Consultation on all phases of advertising campaign- from signage to brochures, media placement, website design and search engine optimization, internet lead generation and incubation, sales center design, promotional events, public relations and giveaways.
Unique promotional opportunities via Helen Adams' exclusive partnerships with: The Charlotte Chamber, Bank of America and our Enterprise Network, which includes some of the finest real estate firms from across tha nation.