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Education and Training Programs

Helen Adams Realty believes that excellence is achieved through continuous education and training. We have been a Ninja® company since 1999 and it is fully engrained in our training program, which is constantly evolving to best serve our agents. 



What We Teach:

The Ninja Selling System is a sales approach developed by Larry Kendall and The Group, Inc. in Colorado that is based on a philosophy of building relationships, listening to the customer, and helping them achieve their goals. It is less about selling and more about helping people.


The name “Ninja Selling" was derived from one of The Group, Inc.'s associates who was nicknamed “The Ninja” by the staff in his office. He had great sales volume, great customer satisfaction and referrals, and yet seemed to have a life outside of his career. He had by far the highest income per hour of any salesperson in the company. Larry Kendall began documenting the sales systems used by the original "Ninja" and other top sales people at The Group. Ninja Selling is the result.

Why We Teach:

The mission of Ninja® Selling is to do 3 things:

1.   Increase your income per hour.

2.  Increase your customer satisfaction.

3.  Improve the quality of your life. 


Helen Adams Realty fully embraces and utilizes the skills taught in the Ninja Selling system. Beyond our in-house training classes outlined below, we also subscribe to the Ninja Installations, taught in Fort Collins, CO at The Group, Inc. Once our agents have a few transactions under their belt and have completed our internal training system, we send groups out to the installations for a full immersion into the progrm.

How We Teach:

Our in-house training is taught on location at our offices. All of our classes are taught live, in small groups, by our Management Team which includes: Brokers-in-Charge, our Chief Operations Officer, our Controller, our Relocation Director, our Chief Marketing Officer, and our President, Jeff Adams.

Basic Training

Basic Training classes for new agents to the firm occur in multiple cycles per year and all new associates are automatically enrolled. Experienced agents are encouraged to join in for a refresher on the various topics covered. Our classes are a mix of the Ninja Selling philosophies and training on our in-house procedures.

Ninja Skills Sessions

In addition to our core classes, our Brokers-in-Charge and President meet with our new agents once per week in a group setting where the learned skills can be practiced on one another. The worst thing you can do is practice for the first time on a real client - we help you work through real-life situations via discussion and some role-play to make you feel more confident when working with actual buyers and sellers.

Tech Talks + More

Courses focusing on technology, marketing, updates in the market and industry, and more are updated yearly to keep our agents fresh on the most current trends and topics. These classes are held monthly at each of our offices.