Helen Adams Realty is excited to formally announce the formation of IntroLend Carolinas. This Helen Adams Realty and agent-owned digital mortgage marketplace is designed to seamlessly integrate home mortgage financing into the home purchasing experience. IntroLend’s mission is to greatly simplify the application, pre-approval, and shopping phase of the housing finance process. The goal is to ensure that every client receives a competitive bid from multiple local and top-ranked mortgage and personal finance professionals.
Frank Adams, Director of Affiliated Businesses and agent at the firm’s Randolph Road office, explains the reasons for the partnership, “Our clients look to us for lender recommendations and while we knew they would get great service with our previous lenders, we could never ensure that this great service would also come with a market-leading rate. IntroLend Carolinas gives the buyer, or existing homeowner who is refinancing, the opportunity to fill out one application and get three curated bids from lenders so they can be directly compared to find the best option.”
IntroLend’s rates, conditions, and terms are incredibly competitive for the firm’s clients because the platform shops the wholesale and retail markets and returns three bids that are transparent and can be compared apples-to-apples. Furthermore, Helen Adams Realty has dedicated finance managers in their offices who have been in the mortgage and customer service industries for decades and understand how to take great care of any type of borrower in any type of scenario.
Adams goes on to say that the second major reason for the development of this partnership is to support and provide a revenue stream for the firm’s agents. “IntroLend allows our agents to be owners in a mortgage platform in a RESPA-compliant business structure. This revenue-sharing model that provides additional benefits and support to our agents further solidifies us as business partners and we see it as the future of the industry. We’re excited to offer this cutting-edge and completely transparent technology.”
Since 1975, Helen Adams Realty’s goal has been to provide the best for its agents and clients alike. Using technology to create seamless interactions and transactions allows the firm’s agents to provide the best home buying and selling experiences to their clients.