In early 2022, Helen Adams Realty launched its HOMEsolutions platform with a clear goal: to simplify the buying and selling process while giving clients more flexibility and confidence at every step. One of the platform’s most impactful offerings, the Market Ready program, has continued to deliver standout results for both sellers and buyers across the Charlotte region.
Designed with today’s market realities in mind, the Market Ready program addresses two of the most common challenges clients face: helping sellers achieve the highest possible price for their home and providing buyers with updated, move-in-ready properties they can feel excited about from day one.
How the Market Ready Program Works
Through the Market Ready program, sellers can access up to $30,000 interest-free to fund upfront improvements, repairs, and light renovations before listing their home. Instead of delaying projects or dipping into personal savings, sellers can prepare their home with ease - knowing that well-presented, “parade-ready” homes tend to sell faster and for stronger prices.
What truly sets Market Ready apart is its hands-on, full-service approach. The Helen Adams Realty seller’s agent manages the entire process from start to finish: coordinating trusted vendors, scheduling appointments, handling payments, and overseeing timelines. Once the property closes, the seller simply reimburses Helen Adams Realty from their net proceeds at closing.
Proven Results, Real Impact
Since the program’s launch, more than 280 clients have taken advantage of Market Ready, with over $3.7 million in capital deployed to help homes reach their full market potential. Projects have ranged from cosmetic refreshes to more substantial improvements, including:
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Bathroom updates and kitchen refreshes
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Interior and exterior painting
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Hardwood floor refinishing and carpet replacement
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Roof and HVAC repairs
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Crawlspace and wood rot work
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Landscaping and curb appeal enhancements
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Professional staging and styling services
These strategic updates not only improve a home’s appearance but also reduce friction during inspections and negotiations, often leading to smoother transactions and better outcomes for sellers.
“Smaller firms might not be able to incur the short-term cash outlay, and the large firms can’t do it as effectively or efficiently,” says Frank Adams, co-president of Helen Adams Realty. “Being family-owned and locally operated with a four-office footprint puts us in an unmatched position where we can operate nimbly while also accessing and providing a deep bench of resources.”
A Win for Buyers, Too
Market Ready doesn’t just benefit sellers, it creates a better experience for buyers as well. Today’s buyers are often hesitant to take on homes that require immediate repairs or updates. Homes that have used Market Ready eliminate that concern, allowing buyers to move in with confidence and enjoy their new space without the stress of post-closing projects.
One recent seller shared:
“The Market Ready program Helen Adams offered really clinched the deal. We were able to get new flooring, refinish the hardwoods and banisters, new paint, a kitchen update, and more - all without tapping into our cash reserves or running up credit cards. Our agent managed everything, and we went to market in under 30 days. We had multiple offers within several days, and her guidance ultimately saved us over $20,000 during negotiations.”
Supporting Agents, Serving Clients
“Our goal is to be the best possible business partner for our agents and offer the highest level in everything we do,” says Rebecca Adams Starrs, co-president. “We’re constantly looking for solutions that support them and, in turn, their clients. Market Ready is a modern, practical solution we’re incredibly proud to offer alongside our technology and marketing tools.”
Is Market Ready Right for You?
If you’re considering selling and wondering how to maximize your home’s value, the Market Ready program may be the perfect fit. Talk with your Helen Adams Realty agent today or reach out to our team to learn how Market Ready can work for your unique situation.